West Loop Strategy, a Chicago-based Advanced Tier AWS Partner, just signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services to help organizations modernize their legacy business intelligence systems, adopt generative AI tools like Amazon Q and QuickSight Q, and unlock new, scalable insights across AWS services—all while maintaining security and compliance. Built upon a decade of AI and BI project experience and bolstered by tools like OpenSearch, Bedrock, and a QuickSight Migration Accelerator, West Loop aims to streamline migration, reduce licensing overhead, and empower business users with natural language query capabilities. This plays into AWS’s broader push to modernize analytics and democratize AI-powered intelligence for regulated industries and enterprises.
Sources: Businesswire, MarketScreener, VentureBeat
Key Takeaways
– The agreement empowers business users with natural language querying via Amazon QuickSight Q, enabling self-service analytics.
– West Loop’s QuickSight Migration Accelerator aims to reduce costs and simplify migration from legacy BI systems to AWS-native dashboards.
– The collaboration builds on over 300 prior AI and analytics projects and targets secure, compliant analytics in heavily regulated sectors like finance and healthcare.
In-Depth
West Loop Strategy’s new alliance with AWS marks a thoughtful leap forward in how enterprises modernize business intelligence using generative AI—without the hype, just practical innovation.
As a Chicago-based AWS Advanced Tier Partner, West Loop brings to the table deep experience in migrating legacy BI systems, combined with tools designed to simplify analytics modernization. Their QuickSight Migration Accelerator eases transitions—cutting licensing costs and complexity—while embedding real-time dashboards in their QuickSight-powered portal, “Loop.” Now, with the Strategic Collaboration Agreement, customers gain even more: ask questions naturally through QuickSight Q, explore data with OpenSearch, or build AI-enhanced insights using Bedrock.
This isn’t just about flashy features; it’s about delivering governed, scalable insights for organizations bound by regulatory demands—think finance, healthcare, and the public sector.
What’s appealing here is the sensible approach: align technical tools with business needs, start from proof-of-concept, and scale thoughtfully. It’s a neat example of a conservative mindset—progress through preparation, not just promise. The legacy migration plus generative AI combo ensures that modernization is grounded in value, governance, and predictability.
In the end, equipping business users with intuitive, secure analytics tools fosters intelligent decision-making—and that’s the kind of tech move any board room can get behind.

