Brave has expanded its AI search tools by launching a new feature called Ask Brave, which provides more in-depth, structured, report-style answers to user queries alongside its existing AI Answers summarization feature. The new mode adapts automatically to query complexity, adding richer context such as videos, news, products, and webpages, and supports follow-ups in a chat format. According to Brave, its AI Answers tool already handles over 15 million answers daily. Ask Brave also includes a “Deep Research” setting, leveraging multiple search rounds across Brave’s index to catch gaps and improve factual grounding. Brave emphasizes privacy: chats are encrypted, deleted after 24 hours of inactivity, and not used for training AI models. Brave claims Ask Brave achieves 94.9 % accuracy on the SimpleQA benchmark.
Sources: Search Engine Journal, Bleeping Computer
Key Takeaways
– Ask Brave is not a replacement for — but a complement to — Brave’s existing AI Answers summarization; it responds with more depth and offers interactive chat follow-ups.
– The feature incorporates a “Deep Research” mode, where Brave’s index is queried in multiple rounds to reduce blind spots and enhance factual support.
– Privacy is core to the pitch: Ask Brave’s conversation data is encrypted, auto-deleted after 24 hours of inactivity, and is not used for model training.
In-Depth
Brave’s decision to roll out Ask Brave signals a maturing stage in the convergence of traditional search and generative AI. Up until now, Brave’s “AI Answers” feature offered a fast, lightweight summarization of results atop standard search outcomes. That approach suited users wanting quick insight, but it also constrained depth: complex or layered queries could overwhelm a single summary. Ask Brave shifts the paradigm by offering responses that are more akin to a mini report, equipped with embedded context like videos, web links, product or business recommendations, and images — plus the ability to carry on a conversational thread.
Under the hood, Ask Brave picks its response style based on the query: simple information might still get a concise summary, whereas more involved questions trigger the detailed mode. Brave says it has designed a “Deep Research” variant: this kicks in when more thoroughness is needed. In Deep Research mode, Brave runs multiple search passes over its index, revisiting key areas and aiming to fill in gaps. In effect, the system iteratively triangulates detail and adds nuance rather than stopping after one pass. This approach helps to reduce the well-known AI problem of hallucination (making stuff up without web support).
Brave is proud to report Ask Brave hits 94.9 % accuracy on the SimpleQA benchmark, which is among the measures of factual correctness. Of course, benchmarks don’t cover every real-world scenario, but it does suggest a meaningful reliability baseline.
One of the biggest selling points Brave leans into is privacy. Where many AI chat tools and search engines might log conversations, feed them into model training, or correlate them to users, Brave insists Ask Brave encrypts sessions, auto-deletes them after 24 hours of inactivity, and does not use conversation transcripts for model retraining. Moreover, Brave claims it does not store IP addresses in association with queries. That helps it reinforce its reputation as a privacy-first alternative in the crowded AI search space.
From a user’s perspective, Ask Brave can be triggered in multiple intuitive ways: (1) by appending “??” to a search query (if Brave Search is your default engine); (2) via an “Ask” button on the Brave Search interface; (3) via an “Ask” tab to switch from normal search mode. Users get the flexibility to bounce between standard result pages and the AI chat style, without needing separate tools.
The addition of Ask Brave places Brave into more direct competition with big players integrating AI into search — most notably Google with its AI Overviews and Microsoft’s Bing/Edge with Copilot-style features. While Google and Microsoft have scale, Brave’s differentiator will lean heavily on its privacy stance and its promise of grounded, accurate AI backed by its own independent index. That independence is not trivial: Brave maintains its own web index (some 35+ billion pages), rather than relying entirely on external indexes, so it can exercise more control over source reliability and ranking.
But challenges lurk. AI models struggle most when topics are niche, evolving, or highly specialized. Ask Brave’s quality will hinge on how well its grounding and search index can keep pace. Also, privacy plus AI is a tricky balance: Brave must continue delivering utility without compromising its no-tracking promise. From a user trust standpoint, any glitches in accuracy or misattributed content could erode confidence, especially for power users.
Overall, Ask Brave represents a meaningful step in blending search and AI. It raises the bar for what users might expect — and for how privacy-conscious tools can stake a position in a field dominated by giants. The coming months will tell whether Ask Brave can grow usage, maintain quality, and hold its privacy line — while pushing into the mainstream of intelligent search.