Samsung Electronics has announced an ambitious strategy to integrate artificial intelligence throughout its full lineup of devices and services by 2026, positioning the tech giant to leverage its vertically integrated hardware and semiconductor strengths across consumer electronics and AI infrastructure. In a recent New Year address, Device eXperience (DX) head TM Roh emphasized an “organic” AI rollout designed to enhance user experience and transform work processes company-wide, while the Device Solutions (DS) division highlights its comprehensive AI semiconductor capabilities as a competitive edge. Industry coverage also notes Samsung’s plans to showcase this AI ecosystem at CES 2026 and broaden AI applications across mobile, TV, appliances, and emerging formats, reinforcing the firm’s bid to lead in the escalating global AI race.
Sources:
https://www.itpro.com/technology/artificial-intelligence/samsung-unveils-plan-for-ai-transformation-across-all-devices
https://www.webpronews.com/samsungs-2026-ai-blueprint-boosting-integration-and-innovation/
https://www.sammobile.com/news/samsung-vows-organically-integrate-ai-all-devices-2026/
Key Takeaways
• Samsung is publicly committing to an AI-first strategy across its entire device and services portfolio by 2026, with a focus on seamless and organic integration rather than gimmicky add-ons.
• Leadership frames AI as a transformational force for how employees work and how users interact, not merely a marketing label, leveraging Samsung’s semiconductor and hardware ecosystem.
• The company plans to showcase its broader AI ecosystem at major events like CES 2026, signaling strategic positioning against global rivals and partnerships across devices.
In-Depth
Samsung Electronics is stepping up its bet on artificial intelligence as a core axis of growth and differentiation in 2026, signaling a significant pivot from incremental feature additions to an ecosystem-wide AI vision. In recent communications to employees and the public, Samsung’s Device eXperience (DX) leadership — spearheaded by TM Roh — outlined plans to embed AI deeply into smartphones, TVs, home appliances, and other consumer devices, with a stated goal of making AI integration “organic” rather than forced. This means prioritizing user value and seamless interaction over slapped-on features that don’t meaningfully enhance everyday use. At the same time, Samsung’s Device Solutions (DS) division underscores the company’s advantage as a vertically integrated hardware manufacturer capable of producing cutting-edge AI semiconductors and memory, which executives argue positions Samsung uniquely to meet escalating global demand.
Ahead of CES 2026, where the company is expected to demonstrate elements of this AI ecosystem, industry observers highlight Samsung’s broader strategy as a defensive as well as offensive play in the global technology race, particularly against rivals in the US and China. This entails not just consumer device AI but participation in next-generation infrastructure and services. By couching AI as a fundamental transformation of work and user engagement, Samsung aims to shift both internal culture and external perception — reinforcing that AI will be central to the company’s innovations and competitive identity throughout the coming year and beyond.