Super.money, the fintech arm spun off from Flipkart, has quietly partnered with payments infrastructure provider Juspay to power its newly launched direct-to-consumer checkout product, Super.money Breeze, aiming for one-click payments without repeated logins or OTPs. The move comes as Juspay works to recover after losing support from large aggregators earlier in the year. Meanwhile, Juspay has just raised $60 million in a Series D round that is largely secondary, amid allegations and tensions with aggregators like Razorpay and PhonePe. In India’s hypercompetitive fintech landscape, this alliance could accelerate Super.money’s growth beyond Flipkart’s user base, while Juspay seeks to regain relevance and rebuild trust.
Sources: Business Standard, TechCrunch
Key Takeaways
– Super.money is pushing beyond Flipkart’s ecosystem with Super.money Breeze, a D2C checkout tool built for seamless one-click payments.
– Juspay, though embattled after losing support from large aggregators, has secured a $60 million funding round to stabilize operations and reassert itself in payments infrastructure.
– The partnership bucks a broader trend in India’s payments space of aggregators building in-house infrastructure, suggesting Super.money prefers to outsource rather than rebuild from scratch.
In-Depth
In India’s fintech theater, alliances often reveal as much about survival strategy as about innovation. The recent collaboration between Super.money and Juspay is a case in point: it signals both ambition on the part of Flipkart’s fintech offshoot and desperation from a payments player trying to stay relevant.
Super.money, which launched in mid-2024 after being spun out from Flipkart, has already made waves. It has surged up India’s UPI rankings, processed hundreds of millions of transactions monthly, and issued secured credit cards as part of its monetization play. Its strategy has been lean: instead of high marketing spend, it relies on Flipkart’s distribution to grow. According to the TechCrunch report, Super.money recorded around $30 million in annual recurring revenue in 2025 and aims to hit $100 million by 2026. To push that expansion, Super.money introduced Super.money Breeze, a D2C checkout plugin promising frictionless, one-click payments. But rather than build the payments backend itself, it has entrusted Juspay with the infrastructure layer.
Juspay’s recent journey has been rocky. Earlier in 2025, major payment aggregators like Razorpay, PhonePe, and Cashfree urged their merchants to drop Juspay from their stacks, citing concerns about transaction routing and favoritism toward Juspay’s proprietary gateway. Those contractual ruptures undercut Juspay’s growth and capital momentum. In response, Juspay open-sourced its payment orchestration platform and sought to reassure the ecosystem. Then, in April 2025, it raised $60 million in a largely secondary Series D led by Kedaara Capital, with SoftBank and Accel participating. That infusion aims to shore up confidence and finance stabilization efforts.
The timing of the Super.money partnership is thus opportune for both sides. For Super.money, leaning on an existing payments infrastructure lets it go to market faster with its checkout solution without reinventing the wheel. It also signals confidence in Juspay’s capabilities. For Juspay, the deal offers a reference customer and a chance to regain visibility and legitimacy. In a market where many players are retreating from third-party infrastructure toward vertical integration, this is a bold countertrend.
That said, questions remain. Can Super.money scale D2C checkout adoption among a skeptical merchant base? And can Juspay rebuild trust and partnerships after the defections earlier this year? Execution will be key, and the outcome could shape the next phase of India’s fintech wars.